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 Zwykła płukanka z soli na uczulenie? To działa! Botoks na ból głowy? Sprawdza się świetnie. Beta-blokery na wysokie ciśnienie krwi? Pomimo powszechnego stosowania, istnieją niezbite dowody na to, że to nie jest dobry wybór. Ograniczenie kalorii? To wcale nie jest najlepszy sposób na utratę wagi.
 Wydawnictwo Hachette Polska przedstawia niezwykle poruszającą opowieść o dziewczynce imieniem Dawn. Sprawiała ona wrażenie grzecznej i nieśmiałej, w rzeczywistości była wewnętrznie poraniona.
Rodzice dziewczynki rozwiedli się, dziecko nie było dla nich ważne. Dawn trafiła pod opiekę dalekich krewnych, to właśnie oni wyrządzili jej wielką krzywdę.
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Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice ...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is...
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Praise for the First Edition `Marieke de Mooij's insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text' - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing...
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This second edition of a best-selling text integrates all aspects of food product development, including marketing, technology, and packaging, as well as the process and organization required to develop new products. Written by experts with years of industry experience, the book combines theory, practice, and pragmatism. With real-life examples of success and failure, and guidance on how to achieve success and avoid failure, it is an essential...
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This book examines the progress made in e-enabling the HR function and the relationship with outsourcing. The editors will review and analyse recent developments in the application of outsourcing and ICT to the HR function and its overall contribution to organizational aims. This text aims to fill the gap in current literature, by providing accessible guidance on how to tackle the e-enablement of the function and on the factors associated with...
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"Exchange Behavior in Selling and Sales Management" presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, this book is composed of eight fundamental building blocks, which provide: a revolutionary framework to describe the dynamics of consumer and organizational buying processes; a scientific, analytical approach...
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This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. "Integrated Marketing Communications" is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets...
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"Inside the Customer Universe" reveals how an organization can become ahead of the game by focusing at its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. "Inside the Customer Universe's" easy...
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"Book Yourself Solid" now in paperback is a complete instructional guide for starting and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next...
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In "All You Need is a Good Idea", Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners or operators of any size business, for that matter this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book...
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In "Kellogg on Advertising and Media", members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising and show you how to advertise successfully in this new reality. Based on the latest...
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Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking...
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Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications' - Professor Keith...
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Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.
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Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
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Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
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The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? Marketing...
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Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these activities develop brands, and when implemented they can significantly increase the brand's return on investment. The Handbook of Field Marketing explains both the...
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Welcome to the age of the retailer. With annual revenues of $60 billion, Procter & Gamble is the largest brand manufacturer in the world, yet its proceeds are dwarfed by Wal-Mart’s $285 billion in annual revenue. Brands no longer control the market—they are at the mercy of retailers. Retailization illustrates how brand power is slowly and inexorably being replaced by retailer power. Many brands, though, lack the tools needed to...
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A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated advertisers, marketers, entrepreneurs, and publicity devotees with his uncanny ability to spot the Next Big Object. Now he's gone further than ever to peek into the future and give us the 411 on the year 2011 and beyond. Laermer taps into his fine-tuned sense as a media junkie and finds the trends that matter to business, media, entertainment,...
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Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.
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Kolorowanki dla dzieci nie od dziś są codzienną formą spędzania czasu. Całe mnóstwo rodziców jednak zadaje pytanie czy ta forma bawienia się jest dla ich dzieci właściwa, czy wspomaga ich prawidłowy rozwój i wspiera naturalne mechanizmy nauki dzieci.